Pudgy Penguin’s Bold Leap: A Brave New World for Web3

In a groundbreaking move, Pudgy Penguins enters a new era, bringing Web3 to the masses.


Pudgy Toys and Pudgy World Arrive at 2,000 Walmart Stores

Pudgy Toys, alongside Pudgy World, can now be found in 2,000 Walmart locations across the USA, signaling a transformative shift in product experiences through blockchain technology.

Toys Beyond Imagination

Pudgy Toys aren’t just playthings; they are gateways to NFTs and the Web3 experience, directly licensed from the community.

Fulfilling the Promise: Bringing Blockchain to the Masses

Since the acquisition of Pudgy Penguins in April, the mission was clear: to be the brand that introduces blockchain to a broader audience. With 2,000 Walmart stores, 12 billion social impressions, and global expansion, this promise is now a reality.

The Journey Unveiled

While this journey wasn’t without challenges, a short documentary tells the story of launching in Walmart stores nationwide.

Unlocking Digital Treasures

Each toy includes a QR code that grants access to digital traits within the digital social realm, PudgyWorld_, now powered by zksync.

Joining the Adventure

To experience the next chapter, visit lobby.pudgyworld.com, and uncover easter eggs leading to new horizons.

A Moment for All of Web3

This milestone isn’t just for Pudgy Penguins; it’s a moment for the entire Web3 community. Traits unlocked with a Walmart toy will feature branding from various Web3 brands.

Pudgy Penguins Official Press: Toys in Retail Stores Across the U.S.

Pudgy Penguins disrupts retail standards with its Pudgy Toys, now available in 2,000 Walmart stores nationwide.

A Shift in IP Development

This collaboration represents a shift in IP development, leveraging community engagement, social media, and blockchain experiences.

The CEO’s Vision

Luca Netz, CEO of Pudgy Penguins, explains how this move transforms the toy industry by merging digital experiences with blockchain technology.

Unlocking Pudgy World

Pudgy Toys provide access to Pudgy World, an immersive digital social experience powered by zkSync Era.

The Birth of Unique Traits

Each toy includes a birth certificate that allows users to claim exclusive traits for their digital characters in Pudgy World, featuring IP from major NFT collections.

Acknowledging NFT Holders

Current NFT holders receive licensing royalties for corresponding toys sold at Walmart.

Walmart’s Support

Walmart embraces this innovative merger of physical and digital play, bridging the gap for a new generation of toy enthusiasts.

An Array of Pudgy Toys

Walmart offers 26 different Pudgy Toys, including Plush Buddies, Clip-on Plushes, Igloo Collectibles, and Action Figures, with exclusive surprises.

The Golden Ticket

Buyers have a chance to find a golden ticket, unlocking rare traits in Pudgy World.

Pudgy Toys for All

With prices ranging from $2.99 to $11.97, Pudgy Toys are affordable and accessible. The open Beta of Pudgy World can be accessed at www.PudgyWorld.com.

About Pudgy Penguins

Pudgy Penguins is dedicated to making Web3 accessible to everyone through innovative products and community empowerment. They are shaping the future of IP, Web3, and beyond. Visit pudgypenguins.com to learn more.


Stay informed about the latest updates and developments in the gaming and blockchain space. Join our community of and blockchain enthusiasts to be part of the exciting journey ahead.

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