Meta, a leading innovator in augmented and virtual reality technology, and the BMW Group announced today that they are teaming up to explore the use of AR and VR technology in fast-moving vehicles. This collaboration has the potential to revolutionize how automotive technology is used in both the manufacturing and driving experience. Meta will be looking to create a new form of interactive in-car experience, providing a unique form of entertainment as well as useful tools for drivers. The partnership marks an exciting development in the automotive industry, as the two companies look to leverage the latest advancements in immersive technology. This technology is set to be tested in the near future and the results will surely be fascinating to watch

 

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