Who is Snowfro?


Erick Calderon, better known by his pseudonym Snowfro, is a prominent figure in the world of digital art and NFTs. He is the founder and CEO of Art Blocks, a platform that revolutionizes the creation and distribution of generative art through blockchain technology. Calderon’s journey from a tile importer to a leading innovator in the NFT space is both fascinating and inspirational.

Early Life and Career

From Ceramic Tiles to Digital Art

Before venturing into the digital art space, Erick Calderon managed La Nova Tile Importers, a family-owned business specializing in ceramic and porcelain tiles. This experience with traditional artistic materials laid the groundwork for his future endeavors in art and creativity. 

The Birth of Art Blocks

Genesis of a Revolutionary Platform

In 2020, Calderon founded Art Blocks, a platform dedicated to generative art—art created through algorithms and minted as NFTs on the Ethereum blockchain. Art Blocks quickly gained recognition for its innovative approach, allowing artists to code their creations and sell them directly to collectors as NFTs. This model not only democratizes art creation but also ensures artists receive royalties from secondary sales.

The CryptoPunk Influence

Inspiration from CryptoPunks

Calderon was profoundly inspired by CryptoPunks, one of the earliest NFT projects. This inspiration drove him to explore the potential of blockchain technology in art, eventually leading to the creation of Art Blocks. His belief in the transformative power of NFTs has been a guiding force behind the platform’s success.

Achievements and Milestones

Art Blocks’ Rapid Growth

Since its inception, Art Blocks has hosted numerous successful drops, with some artworks selling for millions of dollars. The platform’s curated collections have been pivotal in showcasing the capabilities of generative art. In 2023, Art Blocks hosted its third annual Marfa Weekend in Texas, bringing together artists, collectors, and enthusiasts to celebrate and discuss the future of generative art.

Market Impact and Recognition

Calderon’s contributions to the NFT space have not gone unnoticed. He was named one of CoinDesk’s Most Influential People in 2022, highlighting his impact on the digital art and NFT communities. Under his leadership, Art Blocks has become a beacon for digital artists and collectors, fostering a vibrant community around generative art.

Looking Ahead

Future Prospects

As of 2024, Calderon continues to lead Art Blocks, focusing on expanding the platform’s reach and exploring new possibilities in the intersection of art and technology. The platform’s commitment to creator royalties and innovative projects ensures that it remains at the forefront of the generative art movement.


Erick Calderon, aka Snowfro, has made significant strides in the digital art world through his pioneering work with Art Blocks. His journey from traditional tile importing to becoming a key figure in the NFT space exemplifies his visionary approach and dedication to art and technology. As the landscape of digital art continues to evolve, Calderon’s influence is likely to remain significant, inspiring future generations of artists and technologists.

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